This 17-page guide will teach you everything you need to know about sponsored crowdfunding and cause marketing and how your company can use it to enhance your CSR programs and improve your bottom line. What’s in this ebook? The landscape of corporate social responsibility and philanthropy is going through its first real digital disruption. Sponsored crowdfunding is changing the way …
Millennials are subject to a lot of name-calling when it comes to entitlement, #selfies, and general selfishness as a generation. This extends to their philanthropic activities where the 18-34 year old demographic reportedly donate and volunteer less for charitable causes than any other age group. Or at least, this seems to be the case at first glance. However, millennials are …
It doesn’t matter what size your company is, or what industry you’re in, you should be involved in your community. If the positive impact component isn’t enough for you, community engagement and philanthropy mean increased customer loyalty and positive reflection on your bottom line. Whether it’s the neighborhood your office is in or your online community of users, you need to …
It’s easy to think of PR and crowdfunding as being integral to each other in terms of using PR to push for greater contributions, but crowdfunding is also a great tool for building earned PR buzz. Some clever organizations are starting to leverage their crowdfunding campaigns as stand alone PR activities – and it’s working. If you think about all of the stories in …
No matter the size of your company or your digital footprint, there’s never a bad time to reexamine the efficacy of your digital storytelling. Your CSR story needs to be front page news, so you need to make it engaging and easily accessible to help enhance your brand image. 64% of millennials use social media to address or engage with companies around …
Across North America, companies in all industries are launching partnerships with nonprofits and crowdfunding platforms to collaborate and leverage their audience to execute on their CSR projects. Crowdfunding has become an increasingly accepted, indeed – expected, CSR activity, which more and more cause marketing professionals are recognizing and appreciating for its lack of a real ‘downside’ and the incredible potential …
Human nature may be fundamentally altruistic, but even if we’re hardwired for giving charitably a little incentive can go a long way with even the most generous donors. No one is going to be disappointed to see their money double – especially when that money is going to a good cause and their impact is amplified. Offering to double up and dollar-match individual …
Since when has writing a cheque engaged anyone long term, beyond the transaction? In the grand scope of sponsorship, a general cash donation is the bare minimum form of participation, and doesn’t maximize the vast opportunity that sponsorship presents as part of your community engagement. Your job is far from done when the cheque is cashed and if you’re calling it quits there, …
Community engagement programs are not new for celebrity athletes, teams, leagues, and sports influencers. What is new and exciting is the increased creativity and ambition of sports philanthropy. Tanks to this greater focus on sports as a vehicle for social change, sports philanthropy is now its own field of study at George Washington University Business School. GWU offers a program tailored to those who work in professional sports with …
With Thanksgiving fast approaching, the usual flurry of Black Friday and Cyber Monday initiatives are beginning to saturate the advertising landscape. Even when it’s an abstinence from participating in Black Friday, like REI’s brilliant #OptOutside campaign, it’s hard to scan the media and not see something pertaining to the sales. The Tuesday following the Thanksgiving weekend is #Giving Tuesday, and …