When companies think about how best to support their communities and enhance their corporate social responsibility initiatives, cause marketing often isn’t the first thing that comes to mind. Sponsorship is typically the first step many companies take in partnerships with charities and nonprofits – and unfortunately it is also often the last as they don’t explore the other opportunities. Not …
Across North America, companies in all industries are launching partnerships with nonprofits and crowdfunding platforms to collaborate and leverage their audience to execute on their CSR projects. Crowdfunding has become an increasingly accepted, indeed – expected, CSR activity, which more and more cause marketing professionals are recognizing and appreciating for its lack of a real ‘downside’ and the incredible potential …
Human nature may be fundamentally altruistic, but even if we’re hardwired for giving charitably a little incentive can go a long way with even the most generous donors. No one is going to be disappointed to see their money double – especially when that money is going to a good cause and their impact is amplified. Offering to double up and dollar-match individual …