The Ultimate Cause Marketing Guide

This 17-page guide will teach you everything you need to know about sponsored crowdfunding and cause marketing and how your company can use it to enhance your CSR programs and improve your bottom line. What’s in this ebook? The landscape of corporate social responsibility and philanthropy is going through its first real digital disruption. Sponsored crowdfunding is changing the way …

Convert Your Volunteers into Your Cause’s Fundraisers

Volunteers are the lifeblood of any charity or nonprofit. They’re a vital extension of your charitable organization – the most loyal supporters to your cause who dedicate their time and passion, just because. Volunteers are one of the greatest assets your organization has. They’re an affordable way to complement the work of your staff and increase your visibility. They’re a tremendous resource for your organization, …

How Millennials Are Disrupting Philanthropy in the Best Possible Way

Millennials are subject to a lot  of name-calling when it comes to entitlement, #selfies, and general selfishness as a generation. This extends to their philanthropic activities where the 18-34 year old demographic reportedly donate and volunteer less for charitable causes than any other age group. Or at least, this seems to be the case at first glance. However, millennials are …

How to Tell Your Brand’s Philanthropic Story

No matter the size of your company or your digital footprint, there’s never a bad time to reexamine the efficacy of your digital storytelling.  Your CSR story needs to be front page news, so you need to make it engaging and easily accessible to help enhance your brand image. 64% of millennials use social media to address or engage with companies around …

7 Simple Crowdfunding Best Practices for Businesses

Across North America, companies in all industries are launching partnerships with nonprofits and crowdfunding platforms to collaborate and leverage their audience to execute on their CSR projects. Crowdfunding has become an increasingly accepted, indeed – expected, CSR activity, which more and more cause marketing professionals are recognizing and appreciating for its lack of a real ‘downside’ and the incredible potential …

6 Keys to Donation-Matching Crowdfunding Campaign Success

Human nature may be fundamentally altruistic, but even if we’re hardwired for giving charitably a little incentive can go a long way with even the most generous donors. No one is going to be disappointed to see their money double – especially when that money is going to a good cause and their impact is amplified. Offering to double up and dollar-match individual …

Cause Marketing and Corporate Social Responsibility

As the lines blur between what constitutes ‘cause marketing’ and ‘corporate social responsibility’ (CSR), they are often mistakenly lumped together and perceived as being one and the same. It is easier to think of CSR as the umbrella under which a variety of business practices related to social good and initiatives like cause marketing and sponsorship sit. Where cause marketing …

The Cause Marketing ®evolution

‘Cause marketing’ is one of those buzzwords that can evoke a strong reaction from marketers. It calls to mind visions of aisles upon aisles of ‘pink-washed’ consumer products, and is often credited with being a cause of increasing skepticism in customers. That’s when it’s done wrong. But when it’s done right, cause marketing can build brand buy-in, engage customers, and …