Sponsored Crowdfunding

Sponsifi powers a new Currency of Caring for brands by helping them connect meaningfully with consumers. We help companies shift from mass-marketing to marketing-by-the-masses.

Our plug-in solution lets forwarding-thinking companies create scaled word-of-mouth marketing opportunities, and positively impact consumer loyalty to their brand by supporting – and rewarding – customers for helping the local causes they care about. Let's face it. Donations trump ' Likes '. When a customer contributes cash to a brand sponsored-crowdfunding campaign, it can be the deepest social engagement possible. Sponsifi is a new conduit for brands to connect meaningfully with consumers.

Our solution helps companies shift from mass-marketing to marketing-by-the-masses.

 

Creates value and drives customer activation, engagement and retention through brand-sponsored incentives.

Cuts through social ad clutter with relevant, permission-based offers.

Increases cause reach and impact; benefits ‘brands doing good’ via multiplier effect of our social plug-in.

Drive Brand lift by authentic, community-generated content. Credit for good work grows organically.

How it Works

Sponsifi how it works

1

Corporation offers sponsored crowdfunding to customers via branded plug-in.

Sponsifi how it works

2

Customers sign up their own causes, get brand approval, raise money for causes they care about.

Sponsifi how it works

3

Corporation donates sponsored brand incentives to campaign contributors (e.g. offer coupon).

Sponsifi how it works

4

Consumers donate to campaign and get permission based, sponsored-incentives for their contributions.

sponsifi how it works

Consumer shares with friends.

sponsifi how it works

They activate as a customer.

Features

Sponsifi shortens the distance between brands and the customers they care about. It offers companies a way to dramatically strengthen consumer ties to their brand by engaging with and rewarding customers with great offers for supporting causes they already care about.

  glamour-campaign

Fully branded experience

  • Maximizes brand equity
  • Increases customer trust
  • Sponsifi-supported customer experience

Organic content distribution network

  • Maximizes cause impact and raise

  • Broadest possible distribution and reach – friend to friend

High-value, high visibility social content

  • Personalized “in-feed” sponsored brand and consumer content
  • Compensates for decreased Facebook post visibility, increases engagement
  • Helps brand lift by creating relevant & authentic community, cause & brand-related content

Brand-sponsored contribution matching

  • Companies can claim greater impact via campaigns raising- and keeping- more revenue

  • Lifts brand loyalty and creates word of mouth marketing opportunities

Brand-sponsored campaign incentives

  • Easy redemption via seamless digital gift cards or virtual credit cards
  • Minimize breakage: charged only on offer activation

Marketing permission acquisition

  • Better information capture; enables effective follow-up marketing to new prospects

  • Fully CASL and CANSPAM compliant

Today’s CMO is challenged by increasingly mobile, skeptical, and savvy consumers who are ad-blind and easily distracted.

MARKETERS:

  • Struggle to connect with consumers who are able to opt-out of ad-rich, intrusive environments.
    7 of 10 adults identify Word of Mouth as THE most influential tactic for them (*AdAge).
  • Continue to invest in, yet struggle to show, true ROI for ongoing Sponsorship spends.
    $21B/YR spent on sponsorship to connect with consumers.
    53% of CMOs rank measuring ROI #1 priority (*AMA).
  • Need to address sceptical consumer expectations and prove social impact of cause sponsorship spends.
    90% of Consumers Will Switch Brands to one that supports causes they care about.
  • Struggle to keep their brand relevant to savvy or fickle customers.

Our Team

Daryl Hatton
Founder + CEO
Daryl Hatton
Daryl Hatton
Founder + CEO
Christian Sander
CTO
Christian Sander
Christian Sander
CTO
Bill Diamond
CFO
Bill Diamond
Bill Diamond
CFO
Trish Sissons
Director of Marketing
trish-sissons
Trish Sissons
Director of Marketing
Katrina Carroll-Foster
MarCom Strategy
Katrina Carroll-Foster
Katrina Carroll-Foster
MarCom Strategy
Andrew Carlisle
UX Designer
Andrew Carlisle
Andrew Carlisle
UX Designer
Andrew Paterson
Software Developer
andrew-paterson
Andrew Paterson
Software Developer
Daniel Fraser
Developer
Daniel Fraser
Daniel Fraser
Developer

Make Change

Talk to our team to learn more

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