Tag: CSR
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How to Turn Your Sponsors into Cause Marketing Partners
When companies think about how best to support their communities and enhance their corporate social responsibility initiatives, cause marketing often isn’t the first thing that comes to mind. Sponsorship is typically the first step many companies take in partnerships with charities and nonprofits – and unfortunately it is also often the last as they don’t…
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Getting Internal Buy-In for Cause Marketing in Nonprofits
You’ve heard about cause marketing. You’ve seen other nonprofits execute really exciting campaigns and you’ve watched them build momentum for their brand and raise more money with their partners. You see the value of implementing a cause marketing program for your nonprofit, but your colleagues and managers barely understand the term, let alone understand the…
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#GivingTuesday Boosts Corporate Philanthropy & Bottom Line
With Thanksgiving fast approaching, the usual flurry of Black Friday and Cyber Monday initiatives are beginning to saturate the advertising landscape. Even when it’s an abstinence from participating in Black Friday, like REI’s brilliant #OptOutside campaign, it’s hard to scan the media and not see something pertaining to the sales. The Tuesday following the Thanksgiving…