The Ultimate Cause Marketing Guide

This 17-page guide will teach you everything you need to know about sponsored crowdfunding and cause marketing and how your company can use it to enhance your CSR programs and improve your bottom line. What’s in this ebook? The landscape of corporate social responsibility and philanthropy is going through its first real digital disruption. Sponsored crowdfunding is changing the way …

Nonprofit Storytelling Made Simple

Storytelling is the oldest communication form and it undoubtedly unites us all, regardless of culture or country.  It is this communication around the shared human condition that spurs empathy and philanthropic action. Writing a compelling story that gets people to take action and donate to your cause may seem daunting, if you’ve ever told an anecdote that had your guests laughing at …

How to Tell Your Brand’s Philanthropic Story

No matter the size of your company or your digital footprint, there’s never a bad time to reexamine the efficacy of your digital storytelling.  Your CSR story needs to be front page news, so you need to make it engaging and easily accessible to help enhance your brand image. 64% of millennials use social media to address or engage with companies around …

How to Turn Your Sponsors into Cause Marketing Partners

When companies think about how best to support their communities and enhance their corporate social responsibility initiatives, cause marketing often isn’t the first thing that comes to mind. Sponsorship is typically the first step many companies take in partnerships with charities and nonprofits – and unfortunately it is also often the last as they don’t explore the other opportunities.  Not …

Getting Internal Buy-In for Cause Marketing in Nonprofits

You’ve heard about cause marketing. You’ve seen other nonprofits execute really exciting campaigns and you’ve watched them build momentum for their brand and raise more money with their partners. You see the value of implementing a cause marketing program for your nonprofit, but your colleagues and managers barely understand the term, let alone understand the value of cause marketing for …

7 Simple Crowdfunding Best Practices for Businesses

Across North America, companies in all industries are launching partnerships with nonprofits and crowdfunding platforms to collaborate and leverage their audience to execute on their CSR projects. Crowdfunding has become an increasingly accepted, indeed – expected, CSR activity, which more and more cause marketing professionals are recognizing and appreciating for its lack of a real ‘downside’ and the incredible potential …

6 Keys to Donation-Matching Crowdfunding Campaign Success

Human nature may be fundamentally altruistic, but even if we’re hardwired for giving charitably a little incentive can go a long way with even the most generous donors. No one is going to be disappointed to see their money double – especially when that money is going to a good cause and their impact is amplified. Offering to double up and dollar-match individual …

Are You Wasting Your Sponsorship Spend?

Since when has writing a cheque engaged anyone long term, beyond the transaction?  In the grand scope of sponsorship, a general cash donation is the bare minimum form of participation, and doesn’t maximize the vast opportunity that sponsorship presents as part of your community engagement.  Your job is far from done when the cheque is cashed and if you’re calling it quits there, …