Tag: sponsorship
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How to Tell Your Brand’s Philanthropic Story
No matter the size of your company or your digital footprint, there’s never a bad time to reexamine the efficacy of your digital storytelling. Your CSR story needs to be front page news, so you need to make it engaging and easily accessible to help enhance your brand image. 64% of millennials use social media to address…
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How to Turn Your Sponsors into Cause Marketing Partners
When companies think about how best to support their communities and enhance their corporate social responsibility initiatives, cause marketing often isn’t the first thing that comes to mind. Sponsorship is typically the first step many companies take in partnerships with charities and nonprofits – and unfortunately it is also often the last as they don’t…
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Are You Wasting Your Sponsorship Spend?
Since when has writing a cheque engaged anyone long term, beyond the transaction? In the grand scope of sponsorship, a general cash donation is the bare minimum form of participation, and doesn’t maximize the vast opportunity that sponsorship presents as part of your community engagement. Your job is far from done when the cheque is cashed and if…
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The Changing Landscape of Sports Philanthropy
Community engagement programs are not new for celebrity athletes, teams, leagues, and sports influencers. What is new and exciting is the increased creativity and ambition of sports philanthropy. Tanks to this greater focus on sports as a vehicle for social change, sports philanthropy is now its own field of study at George Washington University Business School. GWU offers a program tailored to those…
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Almost Half of Canadians Are Loyal to Brands that Support Good Causes
There is no doubt that cause marketing is important, and now Ipsos has done the research to prove that it greatly influences buying decisions in Canada. According to their 2015 research, 95% of Canadians (ie. nearly all Canadians) agree that it is a good idea for companies to support causes. As it turns out,…