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Almost Half of Canadians Are Loyal to Brands that Support Good Causes

  There is no doubt that cause marketing is important, and now Ipsos has done the research to prove that it greatly influences buying decisions in Canada. According to their 2015 research, 95% of Canadians (ie. nearly all Canadians) agree that it is a good idea for companies to support causes. As it turns out, it is also a very …

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canadian consumerscause marketingconsumer trendssponsorship

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