7 Simple Crowdfunding Best Practices for Businesses

Posted on 2 CommentsPosted in About, Marketers

Across North America, companies in all industries are launching partnerships with nonprofits and crowdfunding platforms to collaborate and leverage their audience to execute on their CSR projects. Crowdfunding has become an increasingly accepted, indeed – expected, CSR activity, which more and more cause marketing professionals are recognizing and appreciating for its lack of a real […]

Are You Wasting Your Sponsorship Spend?

Posted on Posted in Marketers

Since when has writing a cheque engaged anyone long term, beyond the transaction?  In the grand scope of sponsorship, a general cash donation is the bare minimum form of participation, and doesn’t maximize the vast opportunity that sponsorship presents as part of your community engagement.  Your job is far from done when the cheque is cashed and if […]

The Changing Landscape of Sports Philanthropy

Posted on 1 CommentPosted in Marketers

Community engagement programs are not new for celebrity athletes, teams, leagues, and sports influencers. What is new and exciting is the increased creativity and ambition of sports philanthropy. Tanks to this greater focus on sports as a vehicle for social change, sports philanthropy is now its own field of study at George Washington University Business School. GWU offers a program tailored to those […]

#GivingTuesday Boosts Corporate Philanthropy & Bottom Line

Posted on Posted in Marketers

With Thanksgiving fast approaching, the usual flurry of Black Friday and Cyber Monday initiatives are beginning to saturate the advertising landscape.  Even when it’s an abstinence from participating in Black Friday, like REI’s brilliant #OptOutside campaign, it’s hard to scan the media and not see something pertaining to the sales.  The Tuesday following the Thanksgiving […]