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The Ultimate Cause Marketing Guide

Posted on Posted in Marketers

This 17-page guide will teach you everything you need to know about sponsored crowdfunding and cause marketing and how your company can use it to enhance your CSR programs and improve your bottom line. What’s in this ebook? The landscape of corporate social responsibility and philanthropy is going through its first real digital disruption. Sponsored […]

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Convert Your Volunteers into Your Cause’s Fundraisers

Posted on Posted in Non-Profits

Volunteers are the lifeblood of any charity or nonprofit. They’re a vital extension of your charitable organization – the most loyal supporters to your cause who dedicate their time and passion, just because. Volunteers are one of the greatest assets your organization has. They’re an affordable way to complement the work of your staff and increase your visibility. They’re a […]

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What You Need to Remember When Increasing Your Community Involvement

Posted on Posted in Marketers

It doesn’t matter what size your company is, or what industry you’re in, you should be involved in your community. If the positive impact component isn’t enough for you, community engagement and philanthropy mean increased customer loyalty and positive reflection on your bottom line. Whether it’s the neighborhood your office is in or your online community […]

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Nonprofit Storytelling Made Simple

Posted on Posted in Non-Profits

Storytelling is the oldest communication form and it undoubtedly unites us all, regardless of culture or country.  It is this communication around the shared human condition that spurs empathy and philanthropic action. Writing a compelling story that gets people to take action and donate to your cause may seem daunting, if you’ve ever told an anecdote that […]

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Using Crowdfunding to Build PR Buzz

Posted on Posted in Marketers

It’s easy to think of PR and crowdfunding as being integral to each other in terms of using PR to push for greater contributions, but crowdfunding is also a great tool for building earned PR buzz. Some clever organizations are starting to leverage their crowdfunding campaigns as stand alone PR activities – and it’s working.  If you think about […]

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How to Turn Your Sponsors into Cause Marketing Partners

Posted on Posted in Non-Profits

When companies think about how best to support their communities and enhance their corporate social responsibility initiatives, cause marketing often isn’t the first thing that comes to mind. Sponsorship is typically the first step many companies take in partnerships with charities and nonprofits – and unfortunately it is also often the last as they don’t […]

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Getting Internal Buy-In for Cause Marketing in Nonprofits

Posted on Posted in Non-Profits

You’ve heard about cause marketing. You’ve seen other nonprofits execute really exciting campaigns and you’ve watched them build momentum for their brand and raise more money with their partners. You see the value of implementing a cause marketing program for your nonprofit, but your colleagues and managers barely understand the term, let alone understand the […]