Volunteers are the lifeblood of any charity or nonprofit. They’re a vital extension of your charitable organization – the most loyal supporters to your cause who dedicate their time and passion, just because. Volunteers are one of the greatest assets your organization has. They’re an affordable way to complement the work of your staff and increase your visibility. They’re a tremendous resource for your organization, …
Millennials are subject to a lot of name-calling when it comes to entitlement, #selfies, and general selfishness as a generation. This extends to their philanthropic activities where the 18-34 year old demographic reportedly donate and volunteer less for charitable causes than any other age group. Or at least, this seems to be the case at first glance. However, millennials are …
Storytelling is the oldest communication form and it undoubtedly unites us all, regardless of culture or country. It is this communication around the shared human condition that spurs empathy and philanthropic action. Writing a compelling story that gets people to take action and donate to your cause may seem daunting, if you’ve ever told an anecdote that had your guests laughing at …
When companies think about how best to support their communities and enhance their corporate social responsibility initiatives, cause marketing often isn’t the first thing that comes to mind. Sponsorship is typically the first step many companies take in partnerships with charities and nonprofits – and unfortunately it is also often the last as they don’t explore the other opportunities. Not …
You’ve heard about cause marketing. You’ve seen other nonprofits execute really exciting campaigns and you’ve watched them build momentum for their brand and raise more money with their partners. You see the value of implementing a cause marketing program for your nonprofit, but your colleagues and managers barely understand the term, let alone understand the value of cause marketing for …
In 2014, Startups Care raised $5948.95 and approximately 2 tonnes of food for the Greater Vancouver Food Bank. We’re excited to be back supporting them for another year to give back to the community we’re so fortunate to be a part of! In addition to collecting donations for the Food Bank, we are also supporting Startups Care by waiving all of our fees …
Human nature may be fundamentally altruistic, but even if we’re hardwired for giving charitably a little incentive can go a long way with even the most generous donors. No one is going to be disappointed to see their money double – especially when that money is going to a good cause and their impact is amplified. Offering to double up and dollar-match individual …