In 2014, Startups Care raised $5948.95 and approximately 2 tonnes of food for the Greater Vancouver Food Bank. We’re excited to be back supporting them for another year to give back to the community we’re so fortunate to be a part of! In addition to collecting donations for the Food Bank, we are also supporting Startups Care by waiving all of our fees …
7 Simple Crowdfunding Best Practices for Businesses
Across North America, companies in all industries are launching partnerships with nonprofits and crowdfunding platforms to collaborate and leverage their audience to execute on their CSR projects. Crowdfunding has become an increasingly accepted, indeed – expected, CSR activity, which more and more cause marketing professionals are recognizing and appreciating for its lack of a real ‘downside’ and the incredible potential …
Almost Half of Canadians Are Loyal to Brands that Support Good Causes
There is no doubt that cause marketing is important, and now Ipsos has done the research to prove that it greatly influences buying decisions in Canada. According to their 2015 research, 95% of Canadians (ie. nearly all Canadians) agree that it is a good idea for companies to support causes. As it turns out, it is also a very …