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Using Crowdfunding to Build PR Buzz

It’s easy to think of PR and crowdfunding as being integral to each other in terms of using PR to push for greater contributions, but crowdfunding is also a great tool for building earned PR buzz. Some clever organizations are starting to leverage their crowdfunding campaigns as stand alone PR activities – and it’s working.  If you think about all of the stories in …

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cause marketingcorporate philanthropycrowdfundingcrowdfunding pr

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