Convert Your Volunteers into Your Cause’s Fundraisers

Posted on Posted in Non-Profits

Volunteers are the lifeblood of any charity or nonprofit. They’re a vital extension of your charitable organization – the most loyal supporters to your cause who dedicate their time and passion, just because. Volunteers are one of the greatest assets your organization has. They’re an affordable way to complement the work of your staff and increase your visibility. They’re a […]

Nonprofit Storytelling Made Simple

Posted on Posted in Non-Profits

Storytelling is the oldest communication form and it undoubtedly unites us all, regardless of culture or country.  It is this communication around the shared human condition that spurs empathy and philanthropic action. Writing a compelling story that gets people to take action and donate to your cause may seem daunting, if you’ve ever told an anecdote that […]

How to Turn Your Sponsors into Cause Marketing Partners

Posted on Posted in Non-Profits

When companies think about how best to support their communities and enhance their corporate social responsibility initiatives, cause marketing often isn’t the first thing that comes to mind. Sponsorship is typically the first step many companies take in partnerships with charities and nonprofits – and unfortunately it is also often the last as they don’t […]

Getting Internal Buy-In for Cause Marketing in Nonprofits

Posted on Posted in Non-Profits

You’ve heard about cause marketing. You’ve seen other nonprofits execute really exciting campaigns and you’ve watched them build momentum for their brand and raise more money with their partners. You see the value of implementing a cause marketing program for your nonprofit, but your colleagues and managers barely understand the term, let alone understand the […]