How to Tell Your Brand’s Philanthropic Story

Posted on Posted in Marketers

No matter the size of your company or your digital footprint, there’s never a bad time to reexamine the efficacy of your digital storytelling.  Your CSR story needs to be front page news, so you need to make it engaging and easily accessible to help enhance your brand image.

64% of millennials use social media to address or engage with companies around social and environmental issues.

2015 Cone Communications Study

While it can seem like a stressful work overload, getting started is very simple and it really is that important to work your CSR activities into your overall brand marketing strategy.

Tell the world about your CSR activities

This seems like a no-brainer but it often falls by the wayside. Blogging is the easiest way to tell your story online. Keep your clients and networks updated on what you’re doing with blog posts. You don’t have to be an amazing writer to get started – you’ll improve with practice. The important thing is to share content that will get your customers interested and emotionally involved.

Set up a CSR home base

On your website, set up a dedicated page to outline your mission and values, and list your focus, giving programs, and how your audience can participate in your change making efforts. Sponsoring a crowdfunding initiative is a great way to build out an engaging CSR page with live, interactive content that your audience can really get involved in and see the impact you’re having with the causes they care about. Think of this page as the face of your corporate giving – it needs to be friendly, navigable, engaging and make a great first impression that welcomes people and encourages them to come back.

Get your team on board

Make your CSR activities as easy for your employees to share on their own social media accounts as possible. This also means your CSR needs to target causes that your employees care about so they are engaged in the entire program.  Employees take pride in their company’s efforts to make a positive impact and like feeling as though they are a part of something bigger.

Go where your customers are

Using a socially integrated CSR activity like sponsored crowdfunding means that your campaign can be shared and engaged with on whichever social media platform your customers are using, but you can control it from one place for easy management.

The best way to tell the story is to have a story to tell. Sponsor a crowdfunding campaign that your company and customers care about to engage all your stakeholders, make a positive impact, and get your team telling your philanthropic story for you. Not sure where to start? Email us and we’ll help you get started!

 

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