Sponsifi powers a new Currency of Caring for brands by helping them connect meaningfully with consumers. We help companies shift from mass-marketing to marketing-by-the-masses.
Our plug-in solution lets forwarding-thinking companies create scaled word-of-mouth marketing opportunities, and positively impact consumer loyalty to their brand by supporting – and rewarding – customers for helping the local causes they care about. Let's face it. Donations trump ' Likes '. When a customer contributes cash to a brand sponsored-crowdfunding campaign, it can be the deepest social engagement possible. Sponsifi is a new conduit for brands to connect meaningfully with consumers.
Our solution helps companies shift from mass-marketing to marketing-by-the-masses.
How it Works
Corporation offers sponsored crowdfunding to customers via branded plug-in.
Customers sign up their own causes, get brand approval, raise money for causes they care about.
Corporation donates sponsored brand incentives to campaign contributors (e.g. offer coupon).
Consumers donate to campaign and get permission based, sponsored-incentives for their contributions.
Consumer shares with friends.
They activate as a customer.
Today’s CMO is challenged by increasingly mobile, skeptical, and savvy consumers who are ad-blind and easily distracted.
- Struggle to connect with consumers who are able to opt-out of ad-rich, intrusive environments.
7 of 10 adults identify Word of Mouth as THE most influential tactic for them (*AdAge).
- Continue to invest in, yet struggle to show, true ROI for ongoing Sponsorship spends.
$21B/YR spent on sponsorship to connect with consumers.
53% of CMOs rank measuring ROI #1 priority (*AMA).
- Need to address sceptical consumer expectations and prove social impact of cause sponsorship spends.
90% of Consumers Will Switch Brands to one that supports causes they care about.
- Struggle to keep their brand relevant to savvy or fickle customers.